CELLREBORN

CELLREBORN · OUR STORYKorean salon expertise, in every detail.

Infused Nature, Cellreborn

In briefCELLREBORN is a Korean professional haircare brand launched in 2012 by YJBN Co., Ltd. YJBN began its business in 2004 and incorporated in 2009. The brand is based in Gwangju-si, Gyeonggi-do, Republic of Korea.

THE STORYBorn in Korean salons

CELLREBORN began with a simple idea: the care a stylist gives in the salon chair belongs in everyday routines too. YJBN Co., Ltd. launched the brand in 2012, building on the company's roots in professional haircare.

Today the range covers scalp and hair care, styling and salon professional products, with brushes and combs, alongside selected skin and body care.

Shine as you are. It is the line we keep coming back to, for every scalp, every texture and every way you like to wear your hair.

Cellrebiome shampoos, scalp tonic and treatments arranged on stone with green leaves

MILESTONESFrom business roots to brand

  1. 2004

    Business roots

    YJBN begins its haircare business in Korea.

  2. 2009

    Incorporated

    YJBN Co., Ltd. is incorporated.

  3. 2012

    CELLREBORN launches

    The CELLREBORN brand is launched.

PRODUCT FAMILIESFeatured Product Families

Our roots are in professional haircare. Explore scalp and hair care, styling, salon products and tools, alongside selected skin and body care.

FORMULATIONWhat goes into the formulas

  • CGE-V1 Complex

    CGE-V1 Complex is a CELLREBORN botanical complex named on the labels of products such as Cellrebiome Cica Calming Shampoo, Cellrebiome Lavender Treatment and the CGE Moisture & Repair range.

  • 33 Silky Protein

    33 Silky Protein products combine a blend of proteins, amino acids and conditioning ingredients for softer, more manageable hair.

  • Cellrebiome

    Cellrebiome scalp and hair care is built around scalp-care botanicals. Cellrebiome Cica Calming Shampoo and Cellrebiome Lavender Treatment, for example, list a lactobacillus ferment.

BRAND FACTSCELLREBORN at a glance

Facts as of October 2026

Brand name
CELLREBORN (Korean: 셀리본)
Owner
YJBN Co., Ltd.
Brand launch
2012
Company history
Business since 2004 · Incorporated 2009
Headquarters
Gwangju-si, Gyeonggi-do, Republic of Korea
Featured product lines
Cellrebiome · 33 Silky Protein · Athens · CELLREBORN STAR#
Line names by region
Athens is the English line name. Chinese-market packaging uses Athena.
Brand expression
Shine as you are.
Official sites
cellreborn.com (brand) · yjbn.co.kr (company)
Contact
info@cellreborn.co.kr

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